The History of Whoo is a global cosmetic brand, well-loved not only in Korea, but also in China, Japan and the United States. Traditional Korean royal culture is revived with modern science to create the most precious aesthetic beauty. Products of the brand is designed to convey modern cosmetic virtues while embodying regal beauty and royal court mystique with the line of Oriental beauty.
Revolving around the concept of providing self-care and self-regeneration beauty remedies for women, The History of Whoo re-interpreted the traditional beauty formulas used by empresses from the Eastern Royal Courts and through modern technologies, developed various skincare and makeup lines that are fit for a Queen. The History of Whoo places strong emphasis on the use of premium eastern medicinal herbal ingredients in patented and signature herbal complexes that enables skin cell self-regeneration for powerful and effective anti- aging benefits with highly valuable, natural herbal tonics for the skin encapsulated in the most luxurious of textures and scents.