|Brand||The History of Whoo|
- Revolving around the concept of providing self-care and self-regeneration beauty remedies for women, The History of Whoo re-interpreted the traditional beauty formulas used by empresses from the Eastern Royal Courts and through modern technologies, developed various skincare and makeup lines that are fit for a Queen. The History of Whoo places strong emphasis on the use of premium eastern medicinal herbal ingredients in patented and signature herbal complexes that enables skin cell self-regeneration for powerful and effective anti- aging benefits with highly valuable, natural herbal tonics for the skin encapsulated in the most luxurious of textures and scents.
The History of Whoo launches the 2020 Special Edition of Bichup Self-Generating Anti-Aging Essence, the best-selling anti-ageing product – with more than 5 million bottles sold globally since its launch a decade ago.
Bichup Self-Generating Anti-Aging Essence, which awakens skin’s radiance, presents the concept for healing from within. Taking a holistic approach to skin issues, the essence from the signature regenerative Bichup line is designed to work from within by targeting skin problems from the root of the cause, helps the skin to recognize its own weaknesses, targets the core issues and induce cell activities for self-repair regardless of skin’s age.
In a tribute to the country’s cultural heritage and traditional architectural aesthetic, the 11th Special Edition of the Bichup Self-Generating Anti-Aging Essence evokes the beauty of South Korea’s royal architectural art, featuring the motif of flower lattice pattern and the beautiful windows of Changdeokgung Palace.
Royal anti-aging essence that promotes self-regenerating ability to solve various skin concerns
- Powerful self-regenerating ability from ChoJaHaBiDan and newly added Cordycepin
- Skin purifying effects from Lotus Flower to remove impurities of the skin
- Improves skin protection ability by reinforcing hydration, elasticity, and light reflecting ability
- Highly viscous fluid with excellent adherence that leaves refreshing finish without stickiness