The History of Whoo

The history of Whoo was developed in an effort to comprehensively resolve specific skin problem during the skin aging using secret beauty formulas of the royal court and ‘Gongjinbidan’, which was presented exclusively to emperors and empresses. Gonjinbidan, a combination of Deer antler, Angelicae gigantis Radix, Japanese Cornelian cherry, Acanthopanas, wild thyme and Asparagus lucidus Lindley, which can heavenly promote energy and blood flow with the skin. These royal secret beauty formulas were scientifically to include the Gonjinbidan are contained in Whoo.

Cosmetics inherit the perfect beauty of an empress

‘Whoo’ in the brand name is from the character ‘后‘ meaning an empress, for which its one syllable emphasizes the beauty of simplicity.

The History implies the brand encompasses both the oriental thoughts and the history of the empress’ secret beauty formula. While signifying that Whoo’s products are sincerely made just like an oriental herbal medicine.

Gold & Amber for the pomp of royal court and the supreme virtue

Amber, regarded as the best jewellery for accessories, has been thought to have a protecting power and considered as one of the seven treasures.

The inspiration comes from the special value of amber made form ancient life forms.

The History of Whoo represents a tribute to the empress, for which the design carries the history and dignity.

Lively calligraphy that resembles a traditional Korean string instrument

Haegeum is a traditional Korean string instrument and is always used as a part of a wind ensemble for musical balance and harmony. This inspired the creation of ‘cosmetics for balance in the skin’.

The History of Whoo’s logo is created by Masater Yangjun Park with his lively brush strokes.

The oriental beauty of the elegant curves and lotus remind us of an empress

An empress symbolizes modern women as well as the origin of life.

‘Whoo’ honors the fundamental beauty and emphasizes femininity with curves, which is finished with a touch of mystique of the lotus symbol that represents both a purifying ingredient and Oriental beauty.